SmartLink is a beacon that fits as part of the shelving in supermarkets and sends promotional messages that inform customers who pass near it while shopping. Proximity marketing is a concept that has revolutionised the B2C commerce model, replacing ad flyers and promotional signboards that used to hang in the various departments.
Powered by a low-voltage current fed directly from the electrically connected shelves and thanks to its internal microprocessor and a locally configured App, the beacon sends messages using the Bluetooth Low Energy (BLE) protocol. Customers can view on their digital devices (smartphones or tablets) information related to products in their vicinity in the supermarket.
