Cosmofarma: C-LED innovation for the future of pharmacies
The Smart Shelving System, proximity marketing beacons and Growing greenhouses will all play a starring role at Cosmofarma 2017, to be held in the Bologna’s trade fair district from 5 to 7 May 2017 (Hall 26, Stand C3).
C-LED, working in concert with Cefla Shopfitting and Zenith Shop Design, will be at this pharmacy-dedicated fair to showcase its own innovative solutions. Designed to provide cutting-edge technology and outstanding flexibility, such solutions ensure customers can count on Cefla to provide them with made-to-measure retail outlet projects – from concept and retail design to final shopfitting – that are practical, versatile and technologically innovative.
For example, visitors to the Cefla stand will have the opportunity to see the Cefla Shop App in action: the latter allows interaction with beacons installed on the Smart Shelving System to create proximity marketing and augmented reality opportunities. Also on show will be Growing, an indoor plant and fruit/vegetable cultivation system that enhances the organoleptic qualities of produce while maintaining nutritional and nutraceutical properties. The innovation, which transforms the Smart Shelving System into a true indoor ‘allotment’, is characterised by lower energy costs and the possibility of all-year growing, overcoming, thanks to LED lighting, the restrictions posed by the seasons.